Antoine Roussety, Pushing Businesses Forward through Franchising

When we think of the modern business world, most people immediately conjure images of the startup community and massive tech conglomerates that popped up seemingly overnight. It is easy to forget that long before the birth of the digital era, business were thriving on international scales because of tried and true techniques that worked in their respective markets and climates. The era of startups and the power of the digital economy are slowly waning, and those that established themselves in this relatively recent market are at a disadvantage in the post-digital economy where older methods of business have a competitive edge.

In an article by Dr. Maurice Roussety, “Leadership Goals for Business Growth and Success”, the financial and marketing expert and accomplished academic describes the waning of the digital economy. He has spent decades studying the global economy and this background in academia has helped him in his role as a professional consultant for a number of companies. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland. He created the Franchise Risk Imputation Model (FRIM), which establishes a framework based on two cornerstones: risk-free rate and total risk as measured by the sum of market specific and company specific risks. He has also written a PhD thesis titled “An Integrated Economic Model for the Evaluation of Franchise Systems – A Synthesis of Agency and Finance Theories.” Currently, he is working as a professional consultant, helping business to streamline their practices and helping them to generate better revenue in the modern business world.

Dr. Maurice Roussety has published numerous articles and given multiple presentations about effective business in the modern market. His number one talking point is the role that franchises will play in the years to come. Franchises have an advantage in the global market because they can draw on what is known as “good will”. This means that franchises have the power of their parent company in drawing in customers and generating revenue.

According to Dr. Maurice Antoine Roussety, moving franchises and brands into the new age, in Australia alone, franchises generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems. Franchises are the best step to securing your professional future.

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