Antoine Roussety, The Cyclical Nature of Business

Everything in life comes in circles. Something that is in fashion one decades, will be outdated the next. However, only a few short years later these trends resurface and what was once passé is now hot again. This is true and most obvious in terms of cultural trends such as fashion and entertainment. But it also true for business. Business practices come in and out of fashion as long as they are effective ways of generating revenue. In our modern world, start-ups have been the most recent trend. However, they might be going out of fashion and are quickly being replaced with older forms of conducting business.

These topics are daily concerns for Dr. Maurice Antoine Roussety (on Vimeo). Dr. Roussety has decades of experience in the business world, as well as the academic background to back it up. He has an undergraduate degree in economics and accounting from Monash University, a Masters in Business Administration and a Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in intellectual property and franchise-business valuation from Griffith University. His career has been spent working in, analyze, and advising on the ever changing landscape of the current global economy. With the increasing prevalence of science and technology in the workplace, national markets are necessarily expanding in order to take advantage of the world’s economy.

According to Dr. Maurice Roussety, the best option for modern business lies in franchising. This might seem contradictory. To many people, the idea of the franchise business was something that came and went out of style with the turn of the millennium. Startups were the next big thing and it felt like a new tech company was popping up every day. However, this rise in the tech industry has made global communication easier, which allows for more businesses to grow, and eventually makes the market a highly competitive place. This level of competition is not good for small business that cannot compete on such a global scale.

Dr. Maurice Roussety (on CrowdRise) has devoted much of his professional life to studying the effects of the growing international business world. The era of start ups is quickly coming to an end. These small businesses simply do not have the resources to compete in the global market. That is why many professionals are turning their attention towards better options, such as franchising.

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