Dr. Maurice Roussety, A New Age of Franchising

A new age of business has dawned and with it new strategies for being successful and standing out from the crowd. The defining characteristic of our modern economy is that of globalization. But even globalization is a product of recent developments of science and technology. These developments, in turn, have given rise to new forms of communication, speeding up the development of businesses and and allowing them to grow in international ways. Therefore, each of these elements is connected and predicates one another, but they are all sympotms of a growing international economy in which most new businesses need to competete. However, many company owners or would-be entrepreneurs are still attempting to implement out of date business models. Even the relatively new “start up” model that has been so popular in the tech industry for the last ten years is quickly becoming a thing of the past.

For Maurice Antoine Roussety, moving franchises and brands in to the new age of business is about recognizing that new business models are needed in order to find success. Maurice Antoine Roussety is business professional, academic, and expert in the areas of marketing, advertising, finance, and branding. He attained an undergraduate degree in Economics and Accounting at Monash University before attending the University of New English in New South Wales, where he not only received a Masters of Business Administration, but also a Masters of Leadership. He next went on to attend Griffith University in Queensland where he received his Ph.D. in Intellectual Property and Franchise Business Valuation.

This academic background, as well as his experience in the business world as a working professional, have given him a broad perspective of the global economy and the impacts that this globalization has had on many local business. For example, the franchise industry in Australia is stronger than ever before as a result of this globalization, which is forcing many to join up with existing companies rather than starting their own businesses.

For Antoine Maurice Roussety, how to turn your company into a franchise is about taking advantage of the resources that the parent company has to offer. In Australia alone, franchises generate revenues in excess of $144 billion and directly employ more than 460,000 Australians through over a thousand franchise systems. This is true around the world, not just in Australia. Especially in more developed economies that have become saturated in recent years, franchising is the new future.

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