Maurice Roussety, Customer Service and Business

The Advantages of Good Customer Service

Antoine Maurice Roussety official account on Issuu portrays his views about the advantages of franchising in the current global market. He observes that the Americans deeply rely on fantastic customer service to retain their customers. Not every customer is easy to handle and so, often the customer service executives have to deal with rude and arrogant customers. Anybody who has worked in the retail industry for even a day would know why the companies follow “The customer is always Right” policy. Every company tries to do their level best so that their customers depart with a smiling face and a happy heart. Customer service holds lots of importance because a business largely depends on reputation. It is this reputation which brings a customer again and again to a particular company.

Bad customer service is extremely harmful for a company as it not only deters new customers from coming to avail their service, but it also takes away their patrons, which can lead to a severe loss of revenue. Often a customer’s preference is based on the customer service that he or she is given and therefore, the factor of customer service holds a lot of importance for a successful business. The global market is suffocating under the pressure of more and more new companies taking birth every other day. The number of competitors is very high and hence every company is trying their level best to generate revenue focusing on customer service.

Life and times of Maurice Roussety can be easily known from the numerous articles that he has written. Dr. Maurice Roussety is a well-known marketing and finance analyst and strategist. Westpac, Optus, ACCC, IAG, Australia Post and Coles Myer are some of the companies that Dr. Roussety has worked with. He is also the Executive Consultant of DST Advisory. He also lectures at the Griffith University, covering topics like Small Business, Franchising, Entrepreneurship and Marketing.

Not only does Maurice Roussety have years of experience, but he is academically highly qualified also. His graduation has been completed in Economics from Monash University and his post-graduation is in Business Administration and in Leadership from the University of New England located at New South Wales. His PhD thesis is soon to be launched and has been completed from the Griffith University, in Queensland. Dr. Roussety, with his magical words has motivated many inspiring entrepreneurs.

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