Business, just like everything else in life, moves in cycles. What works for a business one year or one decade will be detrimental in the next. As soon as we adapt to the new market, is seems to do a one eighty and revert back to what was previously beneficial. This is part of what makes the market so volatile and often frustrating for businesses. In theory, if the market were to remain constant, each business would be able to carve out their place in the world and find stability. However, the volatile nature of the economy is actually beneficial because it works as an advantage for individuals who are trying to break into the market. Rather than allowing larger corporations the chance to monopolize on the market, the cyclical nature of business is such that people can break into the market at any time if they understand where it is headed. Currently, the trend of startups and tech companies appears to be losing steam. As it fades into the background, it is more likely that a past industry or niche in the market will rise again as the leader, rather than a new area. According to experts, the current economy is ripe for a renaissance in the franchise industry as a direct response to the effects of the startup boom.
According to Dr. Maurice Antoine Roussety, moving franchises and brands in to the new age is about embracing the potential they have for individuals who are looking to break into business for the first time. Dr. Maurice Roussety is a finance and marketing expert with a number of academic degrees in business. He holds an undergraduate degree from Monash University in Economics. A Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in intellectual property and franchise-business valuation from Griffith University in Queensland.
This background in academics has made him one of the most sought after consultants in the franchise and marketing industries. Businesses around the world have turned to Maurice Roussety for his advice and analysis about the growing economy and the effects that this has already had on businesses. According to Dr. Roussety, the primary shift in recent businesses practices has been the resurgence of the franchise market, which is better equipped to handle the rapid change.
According to Dr. Antoine Maurice Roussety, how to turn your company into a franchise is the question that modern business owners should focus on.