Remaining competitive in the global market is a matter of understanding the current market and being honest about what one’s business is able to achieve. It may be difficult to accomplish, but businesses must be more flexible than ever before and be willing to strip their strategies down, rebuilding them to take advantage of the realities of the modern world. It is not enough to put in long hours and hire the greatest employees possible. Rather, businesses have to completely rethink the methods that they have been using to find success so far in their histories.
For Dr. Maurice Antoine Roussety (on Vimeo) working hard in the modern professional world is unfortunately no longer enough. Not only must countries and individuals put in the hours it takes to remain competitive in a global economy, they must also devote their time and energy to the right industries and fields. Dr. Maurice Roussety is a financial, marketing, and franchise expert, an accomplished professional in his own right, as well as a respected academic in the business community. He has an undergraduate degree in Economics and Accounting from Monash University, a Masters of Business Administration and Masters of Leadership from the University of New England in New South Wales, as well as a Ph.D. in Intellectual Property and Franchise Business Valuation from Griffith University in Queensland. This background has given him a wide view of the modern business world and he is using this perspective in his work as a professional consultant.
According to Dr. Maurice Roussety, the future of business lies in franchising. This might seem contradictory. To many people, the idea of the franchise business was something that came and went out of style with the turn of the millennium. Startups were the next big thing and it felt like a new tech company was popping up every day. However, this rise in the tech industry has made global communication easier, which allows for more businesses to grow, and eventually makes the market a highly competitive place. This level of competition is not good for small business that cannot compete on such a global scale.
That is why Dr. Maurice Roussety (on CrowdRise) recommends partnering up with a larger and more globally focused business that can provide you with the resources and infrastructure necessary to make it in the modern world of business. The era of startups has officially ended. With such a saturated market and higher levels of competition than ever before, it is absolutely crucial that small business owners partner up with larger corporations and take advantage of the niche that they have already carved out for themselves in the market.