A Global Market
For Dr. Maurice Roussety, leadership goals for business growth and success are things that he focuses on as both a business professional and an academic. He has a Masters of Business Administration as well as a Master of Leadership from the University of New English in New South Wales. He also holds a Ph.D. in Intellectual Property and Franchise-Business valuation from Griffith University in Queensland. He has conducted research in the field of professional finance and business, including his thesis paper, “An Integrated Economic Model for the Evaluation of Franchise Systems – A Synthesis of Agency and Finance Theories.” In addition, he has been working at Griffith University in Queensland, Australia as an Executive Consultant DST Advisory and Lecturer in Small Business, Franchising, Entrepreneurship, and Marketing.
The biggest challenge that globalization has created is the issue of oversaturation. There are simply too many businesses competing in the same markets these days. Everyone remembers the late 90s and early 2000s when businesses seemed to pop up overnight. Now, however, the idea of creating a startup in this globalized economy is not something that experts like Dr. Maurice Roussety encourage. Rather, other areas of industry are taking off once again. In particular, franchising has resurfaced as one of the most secure ways to become a business owner.
That is why Dr. Maurice Roussety (on CrowdRise) recommends partnering up with a larger and more globally focused business that can provide you with the resources and infrastructure necessary to make it in the modern world of business. The era of startups has officially ended. With such a saturated market and higher levels of competition than ever before, it is absolutely crucial that small business owners partner up with larger corporations and take advantage of the niche that they have already carved out for themselves in the market.
Globalization, more than any other recent phenomenon, has changed the world in unexpected ways. Globalization itself is a product of the advances in science and technology that have been made in the public sphere, bringing people smart phones and computers that grant them access to communication and information unlike ever before. This access to communication and information is shaping the way that people, governments, and businesses interact with one another. Especially in the world of business, and as capitalism continues to spread and adapt itself to our world’s economy, realizing the full impact that globalization is having on business culture is crucial for finding success in our worldwide economy. Often, accepting that the market is saturated in one area, or realizing there is potential in making a safe investment is the deciding factor between success and failure.